This week we discuss the exploitation being aimed at fans by betting companies, knowingly taking advantage of our loyalty and emotion for our clubs, with Everton's recent
announcement of a partnership with Parimatch as the catalyst of conversation. Should clubs have a noticeable conscience in regards to their partnerships in business? The culture change from betting shops to online gambling, and how a clubs relationship with their betting partners are changing our relationship with them, from a fan to a user.
How the globalisation of phenomena like esports and analytics into our social media habits, have us all at the behest of the bespoke betting behemoth. You can find support information regarding the wider implications of gambling, support and the effects it can have on society and your family by visiting https://www.gamcare.org.uk/
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